Director's Club is SM Cinema's premium tier — small halls with 16 to 144 leather recliners, in-seat butler service at the press of a button, and a private lounge separate from the main lobby. Every ticket includes a popcorn-and-drink bundle. Halls use RGB laser projection with Dolby Atmos audio. Available at select SM Cinema locations in Metro Manila, Cebu, Cagayan de Oro, Palawan, and La Union.
7 movies · 17 cinemas · 13 citiesSM Cinema's premium tier: a small hall of leather recliners with service at the seat.
What you get
Room details checked Aug 5, 2026
Available at these chains
Top cities for Director's Club
SM Mall of Asia
SM Cinema · Pasay
SM City BF Paranaque
SM Cinema · Paranaque
SM City Grand Central
SM Cinema · Caloocan
The Podium Mall
SM Cinema · Mandaluyong
SM City Sta. Mesa
SM Cinema · Quezon City
SM City East Ortigas
SM Cinema · Pasig

SM Cinema · Mandaluyong City
SM Cinema · Global City Taguig City 1630
Director's Club
SM Cinema · Dasmarinas Cavite
Director's Club
SM Cinema · Marikina City NCR Second
SM Cinema · Bacoor, Cavite
SM Cinema · Sta. Cruz Manila
SM Cinema · Quezon City
SM Cinema · Paranaque City
SM Cinema · Novaliches Quezon City
SM Cinema · Grace Park East, Caloocan City
SM Cinema · Quezon City
SM Cinema · Pasig City
SM Cinema · City of Zamboanga Del Sur
SM Cinema · Pasay City
SM Cinema · Las Piñas City
SM Cinema · Paranaque City

SM Cinema · City of Zamboanga Del Sur
SM Cinema · Bacoor, Cavite
SM Cinema · Quezon City
SM Cinema · Dasmarinas Cavite
SM Cinema · Mandaluyong City
SM Cinema · Las Piñas City
SM Cinema · Grace Park East, Caloocan City
SM Cinema · Mandaluyong City
SM Cinema · Sta. Cruz Manila
SM Cinema · Paranaque City
SM Cinema · Global City Taguig City 1630
SM Cinema · Paranaque City
SM Cinema · Novaliches Quezon City
SM Cinema · Pasay City
SM Cinema · Quezon City
SM Cinema · Pasig City

SM Cinema · Global City Taguig City 1630
SM Cinema · Pasay City
SM Cinema · Sta. Cruz Manila
SM Cinema · Mandaluyong City
SM Cinema · Grace Park East, Caloocan City
SM Cinema · Marikina City NCR Second
SM Cinema · Dasmarinas Cavite
SM Cinema · Paranaque City
Director's Club
SM Cinema · Pasig City

SM Cinema · Las Piñas City
SM Cinema · Paranaque City
SM Cinema · Mandaluyong City
SM Cinema · Pasig City
SM Cinema · Pasay City
SM Cinema · Quezon City
SM Cinema · Grace Park East, Caloocan City

SM Cinema · Dasmarinas Cavite
SM Cinema · Global City Taguig City 1630
SM Cinema · Paranaque City
SM Cinema · Pasay City
SM Cinema · Sta. Cruz Manila

SM Cinema · Paranaque City
SM Cinema · Pasay City
SM Cinema · Mandaluyong City

₱590–₱600 gets you an electronic leather recliner with full recline, a snack bundle (large popcorn + soda, iced tea, or water), and access to the private Director's Club lounge with its own restrooms. SM Aura offers a wine and cheese upgrade for around ₱750.
Metro Manila: SM Aura Premier, SM Megamall, SM Mall of Asia (3 halls), SM North EDSA, S Maison at Conrad Manila (all-DC venue, 3 halls), The Podium, SM Grand Central (Caloocan), and SM Marikina. Provincial: SM Seaside Cebu, SM J Mall Cebu, SM CDO Downtown (Cagayan de Oro), SM Puerto Princesa, and SM La Union (opened 2025).
Standard SM 2D: ₱390–₱450, 400–500 seats per hall, standard digital projection. Director's Club: ₱590–₱600 with food included, 16–144 recliners with butler service, RGB laser projection, and Dolby Atmos audio.
"Premium" at SM Cinema means two different things. In IMAX halls, premium seats (₱1,000) are Director's Club-style recliners in the back rows with butler service — luxury seating plus the IMAX screen. In some renovated 2D halls (like SM Marikina), "Premium" means upgraded cushioned seats, but without full electronic recline, a private lounge, or butler service.
No. Director's Club halls project standard 2D (occasionally 3D). They don't have IMAX-scale screens or 4DX motion systems. The exception: select IMAX halls offer "Premium" recliner seats in the back rows, which combine the IMAX screen with Director's Club-style comfort at ₱1,000.
SM Cinema's ultra-premium flagship. Unlike other SM malls that mix standard and premium halls, all three S Maison screens are Director's Club — full recliners, private lounge, butler service. Located on Level 2 of S Maison at Conrad Manila, adjacent to SM Mall of Asia.
Yes — 16–144 seats versus 400–500 in standard halls. Blockbusters on opening weekends sell out fast. Book online at smcinema.com or through the SM Cinema app (₱30 convenience fee).